Archive for the ‘Junket’ Category

The Last Picture Show – will the press photocall become a thing of the past ?

Twenty years ago the best way to launch your new product or service was with a nice big press junket. Invite all the trade journos to a swanky city-centre hotel, ply them with booze and a good lunch and unless the MD sank too much Merlot and fell off the podium during his presentation, you […]