Archive for October 2010

Variety is (most definitely) the spice of life . . .

Coming to the end of a busy week that has provided all the variety that makes this job so challenging.  Started the week in Fareham with electronic navigation specialists ECDIS, who had just re-equipped their training centre with new kit and needed to show it off at it’s best. A single high level wide shot would have been […]

The Last Picture Show – will the press photocall become a thing of the past ?

Twenty years ago the best way to launch your new product or service was with a nice big press junket. Invite all the trade journos to a swanky city-centre hotel, ply them with booze and a good lunch and unless the MD sank too much Merlot and fell off the podium during his presentation, you […]