Making the News…

As a Life Member of the NUJ and a professional photographer for 50 years I have always appreciated the real value of good visual content for PR, marketing and sales. 

“Well”, I can hear you saying, “you would say that – it’s how you earn your living”

But ironically, the photographs and video that went viral, got the most social media hits and were used by media outlets across the UK and overseas, weren’t from a commissioned shoot.

It was a personal project shot to help a local environmental group raise awareness of a particular issue, but I approached it with my “professional” hat on.

This mean’t carefully considering angles, composition and flight paths to ensure that the footage and stills would have the maximum impact.

We released the initial video on social media over a weekend and by breakfast on the Monday I had already been contacted by the BBC, ITV and SkyNews.

The days that followed were an avalanche of requests for interviews and material from news and current affairs programmes across Britain and Europe, with our images being used as far away as Mauritius and New Zealand. Our YouTube channel https://youtu.be/JpmB56Tz4oY where the original video had been posted, had over 10k views in four days.

Although this was about a very topical environmental issue, the quality of video and stills we supplied played a major part in news editors choosing to feature it.

Not phone snaps or upright video, but a powerful message conveyed in powerful images.            

Buuds Farm sewage outfall 21-10-21
Buuds Farm sewage outfall 21-10-21
Buuds Farm sewage outfall 2110-21

Covid-19 social distancing graduate photoshoot

All set up with oodles of social distancing to shoot 50 graduates over the next six hours !

Careful planning and a co-operative client allowed us to safely set up and photograph 50 graduates and their families from ACS International School at Egham today.

Safe working during Covid-19

 

 

Chris Pearsall Photography are following and complying with all UK Government recommendations for safe operation of our business during the current Covid-19 crisis. By maintaining social distancing on location shoots, using appropriate PPE and following the Association of Photographers Shoot Production Guidelines, we can ensure the safety of both our team and our clients. Studio photography sessions will remain closed to visitors. Products requiring photography can be couriered or collected for a contactless service with either online proofing or video linked art direction available if needed.

AoP shoot production guidelines can be viewed here:  https://www.the-aop.org/coronavirus-guidance

Vertigo – the highs and lows of commercial property photography

Commission: New brochure photography for an office block re-development in Southampton city centre.

As with all architectural photography this project was weather-dependent. Obtaining sunrise and sunset data was the first step, allowing us to work out the optimum lightfall at various times of the day. We combined this with Google Street View which allowed us to look at potential angles beforehand, ensuring that once on site our time was optimised.

 

 

 

 

 

 

 

 

 

 

 The first morning visit was forecast with cloud cover increasing by midday from the South. With this in mind we headed straight for the roof to shoot two panoramic views of the city skyline. Here’s the view looking West from what is Southampton’s tallest building.

 

 

 

 

 

 

 

 … just remember not to look down !

 

 

 

 

 

 

 

 

 

 

 

Next we moved indoors to capture one of the office spaces. These are large (and currently empty ) but the aim here was to capture the space and the outlook. This was a challenge as there was a six stop difference between the interior and the exterior levels. To resolve this problem we ended up combining four different exposures and then blending the layers manually to achieve a result that looked as “real” as possible.

 

 

 

 

 

 

 

 

 

 

 

 

We followed this shot up with the reception area with it’s flowing curves and sweeps, reminiscent of the old ocean liners . Shot from the door this gave us deep shadow areas by the lifts and on the first floor landing,  which we lit with two 200ws Lumedyne heads fitted with globe diffusers to balance with the ambient light.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The second visit was for daylight exteriors of the front and rear elevations and the new signage. These were essentially straightforward shots, just a case of donning a hi-vis and dodging the traffic to find some sympathetic angles to soften the rather rigid geometry of the building.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The third and final visit called for some dramatic night shots to highlight the building’s lighting and give a busy, city centre feel.

We arrived on site a few minutes before sunset and headed up onto the Itchen Bridge for a long establishing shot. Regrettably the forecast “clear spell” had not materialised and although the sun had set behind the building, the flat, pinkish cloud lacked definition and failed to inspire, so we headed back to street level. About 25 minutes later the structure began to come alive as it’s blue wing lighting came on and the sky started to darken. It’s for this reason that photographers often refer to the period just after sunset as the “golden hour”, but you have to work quickly as it doesn’t last long. For one of the overall shots a low angle worked best as it removed some unecessary street furniture from the frame and increased the drama. A 10 second exposure to catch the light streaks from the numerous passing taxis added colour and buzz. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 For the final image of the evening we got down and dirty, with the tripod spread flat in the gutter and working only a few feet from  speeding cars on one side and drunken Saturday-night revellers on the other. We thankfully survived both and headed home for a well earned nightcap !